As the year winds down, most people start thinking about how they’ll finish strong. For agency owners and teams, that usually means looking at numbers… how close you are to your goals, and what’s left to accomplish.
But here’s the thing about goals: they’re not just numbers on a board.
They’re the roadmap to growth, confidence, and momentum.
The most successful agents don’t just hope to hit their targets, they plan for it. They write it down, break it into smaller steps, and keep their team accountable to progress every single day. That’s what separates those who coast through Q4 from those who end the year on fire.
At Craig Wiggins Coaching, we teach that every big goal should have two components:
- A measurable outcome – like hitting your production or retention target.
- A meaningful reward – something that actually inspires your team to go after it.
And when it comes to rewards, there’s a big difference between cash and experience.
💡 Why Experiences Outlast Cash
Cash is great but it’s temporary.
It gets spent, forgotten, and rarely changes behavior.
Experiences, on the other hand, create stories, memories, and momentum that last. They recharge your team’s energy and build connection, excitement, and pride. Those are the emotions that fuel long-term performance.
When you invest in experiences, you invest in culture.
🎰 Make CWC Vegas Your Team’s End-of-Year Goal
This February 25–27, we’re taking over Caesars Palace in Las Vegas for the biggest and best event we’ve ever hosted.
Here’s what your team will experience:
✅ Live, high-impact training from top industry coaches and agency owners
✅ Next-level networking with over 700 agents and team members
✅ Real-world strategies that drive production and profit
✅ A private after-party at the legendary Omnia Nightclub
And right now, tickets are still available for the early bird rate of just $697 each, but not for long…
So here’s your challenge:
Set a clear year-end goal for your agency. Tie it to what matters most, team growth, production, or consistency, and make CWC Vegas the reward.
Because when your team has something exciting to look forward to, the energy shifts. Goals become more than numbers, they become a mission.
👉 Lock in your tickets now for $697 before prices increase:
https://www.craigwigginscoaching.com/live-event/
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You don’t need magic words or flashy marketing to be great at sales.
You need to master the things most people overlook.
That’s the difference between a good producer and a legendary one.
The opportunities are there. The business is waiting. The question is, are you taking action?
The agents who commit to high activity, strong conversations, and strategic adjustments will come out of spring with momentum that carries them through summer and beyond.
At CWC, we help insurance professionals master the skills, strategies, and mindset to dominate in sales. If you’re ready to take your production to the next level, we’ve got the training, tools, and support to make it happen. Let’s build something great together.
Know you want to get started?
Use code “BLOGS” at sign-up to get $100 off your first month.
Let’s make 2025 a great year!