Memorial Day Weekend is one of the busiest travel weekends of the year.
That makes this week a major opportunity to bind coverage before customers hit the road. But what you do after the weekend matters just as much.
In this blog, we’ll walk through how to position value-driven conversations around Memorial Day and how to follow up next week in a way that builds trust and closes sales.
Let’s dive in:
The Urgency This Week: Pre-Holiday Close
The days leading into Memorial Day are some of the best for creating urgency around binding coverage. Here’s why:
Increased risk: More cars on the road. More distractions. More accidents.
High claims volume: This weekend historically brings a spike in auto and liability claims.
Customer awareness: People know they’re about to travel, and they’re more likely to take action to “get things in place.”
Consider the stats:
Memorial Day Weekend sees a 37% increase in auto accidents.
There are typically 400+ traffic-related deaths across the 3-day holiday.
Insurance companies process over $2.3 billion in claims as a result.
Try this on your calls:
“Let’s go ahead and lock this in today so you’re fully protected before all the holiday travel ramps up. This is one of the highest-risk weekends of the year.”
The Opportunity Next Week: Post-Holiday Reflection
The week after Memorial Day is the perfect time to connect with leads who hesitated or didn’t bind.
Frame it like this:
“I hope you had a great Memorial Day! We saw a ton of activity over the weekend—thankfully, our clients were protected. I wanted to follow up and make sure we revisit your policy options so you’re covered heading into summer.”
What to Focus On:
Reach out to every quote from the past two weeks that didn’t close.
Use a simple, value-first follow-up script that references holiday risk and proactive protection.
Offer to revisit and adjust the quote based on any changes or questions they had.
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Sales isn’t about pressure, it’s about timing. And right now, the timing couldn’t be better to help your prospects understand the importance of protecting what matters before something happens.
Use the momentum of the season to build trust, add value, and close strong.
The opportunities are there. The business is waiting. The question is, are you taking action?
The agents who commit to high activity, strong conversations, and strategic adjustments will come out of spring with momentum that carries them through summer and beyond.
At CWC, we help insurance professionals master the skills, strategies, and mindset to dominate in sales. If you’re ready to take your production to the next level, we’ve got the training, tools, and support to make it happen. Let’s build something great together.
Know you want to get started?
Use code “BLOGS” at sign-up to get $100 off your first month.
Let’s make 2025 a great year!
