There’s a reason your highest-producing team members don’t just write auto.
They quote the whole household, every single time.
If you’re still letting team members settle for mono-line business, you’re not just missing revenue… you’re missing the opportunity to actually protect your customers the way they deserve.
Why Multi-Line Matters (More Than Ever)
Let’s get real:
Mono-line policies are easy to shop.
Easy to cancel.
Easy to forget.
Multi-line households? That’s where the magic happens.
They stay longer…
They value the relationship more…
And they’re worth $1,000–$1,500 more per year on average.
Even writing just 2 more bundled households per week can drive $8,000/month in additional written premium. That’s the kind of growth that changes an agency.
How to Make It Happen
Here’s how:
Start With the Assumption
Stop saying “Would you like a quote on your home?”
Start saying:
“Let’s take a quick look at all of your policies and make sure they work together.”Get Curious About Their Life
Don’t pitch—ask.
“Is your home covered with the same attention we just gave your auto?”
“Do you have a policy that covers everything you’ve worked so hard for?”Make It Easy for Them to Say Yes
Stack value and remove friction.
“I can do it all right now and compare the full bundle—it won’t take more than a few minutes.”Train Daily. Quote Consistently.
If you want your team to write multi-line, they need to quote multi-line.
Daily roleplay. Daily goals. Daily accountability.
The Real Problem? It’s Not Time, It’s Intention.
We hear it all the time:
“They just don’t have time to quote everything.”
But the truth is, it’s not a time issue. It’s a mindset issue.
When your team understands that quoting the full household isn’t extra work, it’s the actual job, everything shifts.
That’s where intentional training, daily coaching, and leadership accountability come into play. When expectations are clear and consistent, performance follows.
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The opportunities are there. The business is waiting. The question is, are you taking action?
The agents who commit to high activity, strong conversations, and strategic adjustments will come out of spring with momentum that carries them through summer and beyond.
At CWC, we help insurance professionals master the skills, strategies, and mindset to dominate in sales. If you’re ready to take your production to the next level, we’ve got the training, tools, and support to make it happen. Let’s build something great together.
Know you want to get started?
Use code “BLOGS” at sign-up to get $100 off your first month.
Let’s make 2025 a great year!
