CWC's Leadership Lab
For Agency Owners, Managers, and Team Members passionate about becoming effective leaders within their agencies
THE PROBLEM
Strong Producers Don’t Automatically Become Strong Leaders.
In most agencies, we invest heavily in developing producers:
- Call reviews
- Daily structure
- Activity tracking
- Performance coaching
- Clear accountability
But when someone steps into leadership, that structure often disappears.
Yet we expect them to:
- Coach effectively
- Hold standards
- Run meetings
- Address conflict
- Drive team performance
Leadership without development leads to inconsistency.
The Leadership Lab was built to close that gap.
WHAT THIS IS
This Is Tactical Leadership Development.
Not motivation.
Not theory.
Not passive training.
This is a structured, execution-focused development environment designed specifically for agency leaders.
Each session includes:
- A core leadership principle applied to real agencies
- A practical framework leaders can implement immediately
- Live problem-solving of real leadership challenges
- Clear execution expectations between sessions
Sessions are recorded and summarized for reinforcement.
PROGRAM FORMAT
Structured. Focused. Practical.
- 1st & 3rd Wednesday of each month
- 1:00 PM CST
- 60 minutes
- Capped at 45 participants
The cap preserves quality discussion and engagement.
WHO THIS IS FOR
Designed for Leaders Who Are Responsible for Results Through Others.
- Agency Managers
- Sales Leaders
- Operations Leaders
- Team Leads
- High-performing producers stepping into leadership
Participants should currently lead people or be formally transitioning into leadership.
EXPECTED OUTCOMES
What You Should See Within 90 Days
Leaders who actively engage will demonstrate:
• Stronger ownership mindset
• Clearer performance standards
• More structured 1:1 coaching
• Improved meeting effectiveness
• Greater confidence in difficult conversations
• Better prioritization and execution
Stronger leaders create stronger teams.
Stronger teams drive stronger results.
EXPECTATIONS
Development Requires Commitment.
Participants are expected to:
- Invest in required materials
- Complete assigned reading
- Attend consistently
- Engage when called upon
- Implement what is taught
Leadership skill is built through execution, not observation.
If You Are Intentionally Growing Your Leadership Bench, This Was Built for You.
We develop producers with structure and discipline.
It’s time to do the same for leaders.
Seats are limited to 45 participants.
Not a member of CWC On-Demand? Transform your Agency today.
Agent doubled her numbers
“… a game changer for my entire agency… I have a sales producer that has doubled her numbers in two months of watching videos and the coaching.”
-Kelly Zielinsky
Largest month ever!
"Just set the record for the largest month the agency has ever seen. A big thank you to Craig Wiggins and team, especially his training platform."
Gregg Blanchard
Greater Impact
"I've spent thousands over the years on different coaching programs and I can tell you that no one has made a greater impact on my leadership, my business or my staff."
