Surround Yourself With People Who Raise Your Standards
Surround Yourself With People Who Raise Your Standards: The Right Room Changes Everything As we wrapped up our incredible CWC Mastermind event in Cancun last week, we can’t help but feel overwhelmingly grateful — not just for the beautiful views or the unforgettable experiences, but for the people who filled the room. One of our […]
Why Training New Team Members Is the Best Investment You Can Make
Why Training New Team Members Is the Best Investment You Can Make Hiring a new team member should feel like progress. Too often, it feels like stress. You spend time recruiting, interviewing, onboarding — and then hope they “figure it out” while trying not to slow everyone else down. Weeks go by. Mistakes happen. Confidence […]
Planning for 2026 Without a Playbook
How Insurance Agents Can Plan for 2026 Without Clear Goals From Their Company If you’re an insurance agency owner or producer trying to plan for 2026, you’re probably running into a frustrating reality: You’re being asked to set goals without clear direction from your parent company. No finalized compensation plans. No confirmed incentive structures. No […]
What the Best Producers Do Daily: The Secret to Predictable Growth
Every insurance producer wants consistent growth, but few truly achieve it. The difference between top producers and everyone else isn’t talent or luck. It’s the discipline of doing the right things every day, with purpose, precision, and accountability. At Craig Wiggins Coaching, we’ve trained thousands of producers across the country, and we’ve seen the same pattern […]
Experiences Over Cash: Setting Goals That Actually Mean Something
As the year winds down, most people start thinking about how they’ll finish strong. For agency owners and teams, that usually means looking at numbers… how close you are to your goals, and what’s left to accomplish. But here’s the thing about goals: they’re not just numbers on a board. They’re the roadmap to growth, […]
Stop Asking, Start Assuming: The Power of Assumptive Quoting
When it comes to insurance sales, hesitation kills momentum. Customers want to feel confident in their buying decisions, and confidence is contagious. That’s where Assumptive Quoting comes in. Instead of asking a prospect if they’d like a quote, we move forward as the expert and assume we’re providing the best solution, because that’s exactly what […]
The Power Trio: Sales Training, Marketing, and Recruiting
High performance isn’t built on one silver bullet, it’s the result of several moving parts working together seamlessly. While every agency is unique, the most successful ones share a common truth: sales training, marketing, and recruiting must work in harmony. Too often, agencies treat these areas as separate projects, each run in isolation. The problem? […]
Why Great Agencies Focus on Team Culture, Not Just Tactics
In a world full of lead vendors, scripts, and automation tools, it’s easy to think success in insurance sales comes down to tactics alone. But those of us who’ve been in the trenches know the truth: it’s the people and the culture behind the tactics that drive real, sustainable growth. If you’re an insurance agent […]
Stand Out by How You Sell: The Intangibles That Set You Apart
It’s not enough to just know your product. It’s not enough to simply show up. What sets great salespeople apart is how they show up… how they sound, how they listen, and how they make their customers feel. The most overlooked skill in sales isn’t your pitch. It’s the way you deliver it. Let’s dig […]
Why Consistency is the #1 Sales Skill You’re Probably Ignoring
Everyone loves a big sales day. You know the feeling… your confidence is up, the conversations flow, and the numbers rack up like you’re on fire. But the truth is, those “hot days” don’t build sustainable success. Consistency does. In the world of insurance and sales, it’s the most overlooked (and under appreciated) trait of […]